Insights

How Do You Reach Millennials? Don’t Advertise.

Brands need to start earning the attention of the world’s most valuable audience

So your brand wants to reach Millennials? Get in line. These days, it seems like everyone is clamoring to capture the attention and loyalty of Gen Y’ers, who fall between the ages of 18 and 34. 

Read article

The Hidden Power of Portals

Beneath the login surface, customer self-service portals hold enormous value for companies. Here’s why you should invest the user-experience design of yours.

A hotel manager would never delegate its front-desk service to the building’s architect. So why, then, do so many companies task their IT teams with designing customer self-service portals?

Read article

Bridging the digital divide

With Apple and Google entering the healthcare space, healthcare companies need to get on board with technology if they want to remain relevant. Here’s what it will take to succeed in the digital age.

It’s no secret that digital technology has the power to disrupt entire industries.

Just look at what Uber has done to the taxi industry. Think about how Airbnb has changed the hospitality trade. Or consider the impact that iTunes has had on the music business.

Read article

Marketers can find healthy success with the wellness trend

A few years ago, it seemed like every brand in America -- from Walmart to Clorox to Inuit -- was touting its green virtues. But not all of these companies were living up to their claims; many were guilty of "greenwashing," or paying lip service to environmental issues without adopting green business practices. 

Read article

5 Steps to Establish Content Marketing Workflow and Metrics

Outlining a process for creating, measuring and disseminating your content will help streamline your content marketing and maximize the performance of your content. Generally speaking, this is a five-step process:

1. Analyze data and insights: Understand the customer, identify influences, collect data and develop a single view of the customer.

2. Develop a content plan and strategy: Use customer personas to develop a centralized strategy and define an appropriate mix of original and curated content.

Read article

E-Commerce Link: 6 Steps for Selecting an Enterprise Content Management Platform

There are thousands of content management systems (CMS) and content management platforms floating around the Web (CMSMATRIX.org indexes over 1,200 content management applications). With so many choices, it can be difficult to decide what will work best for your organization. Here’s a practical approach that can help marketers with budgets of all sizes select an appropriate content management platform.

Read article

Stop Interrupting, Start Engaging: A Paradigm Shift in Consumer Marketing

On the night of the 2014 Oscars, Samsung used a single tweet to get the whole world talking.

During the show’s live broadcast, the tech giant arranged for actor Bradley Cooper to take a selfie — using a Galaxy Note 3 phone — with a gaggle of A-list celebrities, including Ellen DeGeneres, Brad Pitt, Meryl Streep and Jennifer Lawrence. DeGeneres then posted the selfie to Twitter, and it quickly went viral, generating more than 3 million retweets in 24 hours.

Read article

1 of 3
Next