Getting The Most From Influencers

Looking for insider insights into the best ways to partner with social influencers? George Moreira, Senior Strategy Director at BR Chicago, was a part of a panel titled “So You Want To Partner With ‘Influentials‘…Really?” at this year’s OMMA Chicago conference, discussing the best way to co-create with other content creators. Learn more at Mediapost.

FWA Goes Inside Blast

This month’s FWA Agency Spotlight takes a look into life at Blast Radius. Click for the insights into digital marketing, stay for the dog pics. Check out the full profile here.

Is it good? Is it weird? Or is it both?

We’ve been working hard to help Lenovo launch their global “Goodweird” campaign, and we couldn’t be more excited to see it take off. Find out more on Ad Age.

This article was originally published in Advertising Age

Meet Adland's Career Chameleons

Creative directors Bumper Carroll and Jen Bills, now married with two kids, met doing comedy, including a gig in Amsterdam and jobs with Second City, before they both found new careers in advertising.

Mr. Carroll said they both experienced many of the same challenges while transitioning careers, and both said they would go to each other for professional advice or to compare notes.

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Looking for Utopia with Agencies in Amsterdam

From content to collaboration, check out the big issues that were discussed at Campaign’s third Adland in Amsterdam debate. Suzanne Bidlake, Ben Armistead, Kerrie Finch, Philip Smith, Simon Neate-Stidson, Emily Creek, Martin Weigel and Antonin Jamond round out the table as they give their thoughts on the latest advertising trends and issues.

Read the article here

Amsterdam Calling: A Small Hub for a Big World

What’s Amsterdam’s secret? It’s that most of it’s advertising agencies are 100% Dutch.

Successful agencies recognize that every brand has its own ecosystem made up of people, touch points, data and products. Understanding that ecosystem and leveraging it gives us the results that every client wants – broader reach, deeper loyalty and higher sales conversion.

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Carefirst Blue Cross BlueShield FRNZY

In an effort to reach their millennial audience, CareFirst BlueCross BlueShield tasked Blast Radius with creating something fun and engaging, yet educational in order to promote their health and wellness message.

What better way to capture the attention of millennials than with an app. FRNZY is a collection of fast-paced mini-games with an educational twist. Brainteasers, timed-reaction and mobile dexterity challenges come together in a polished package to create an addictively fun experience.

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FWA Mobile

Blast Radius Chicago brings in an FWA Mobile of the Day for their work on FRNZY – a new mobile game created for CareFirst BlueCross BlueShield.

Site of the Day – December 1

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